Global PAX is a multidisciplinary advisory practice created for organizations where funding, positioning, and partnerships are interdependent.
We sit at the intersection of research, behavioral insight, and strategic decision-making — not as separate services, but as a continuous system that moves from understanding to action.
We believe today's challenges demand integrated thinking — where disciplines do not operate in parallel but in combination, where insight does not produce reports but drives choices.
Why we exist
Organizations don't fail from a lack of data. They fail from a lack of clarity. Research gets done, reports are generated, and yet decisions stall. Opportunities are wasted, budgets drain, and momentum dies.
We exist to deliver practical, actionable insights, so organizations can make the right decisions, quickly and with confidence.
OUR PRINCIPLE
To tell the truth clearly and to make it usable.
Who is behind the practice
Global PAX is led by Emiliano Liviero, an international audience and insights expert with over two decades of experience across strategy, research, and decision-making in market-driven environments for complex organizations.
Working independently and through selected partners around the world to help organizations decode the what, why, and what next of audience and partner behavior.